“The Bodaboda industry is one of the greatest employers in our county, surpassing even the public service. Its time to formalize it and reap the immense benefits accrued from its wide reach. Business is not just making deals, but having great products and tremendous service to the customer. This is exactly what we are doing for the industry. I want to sincerely thank the bodaboda community for allowing us to move together and my government for spearheading this initiative. We expedite these initiatives and we begin to reap big”
Identification of all the riders by capturing their identification details
A QR code will be affixed on the rider’s tag.
“Just like Martin Luther King Jr. said, If a man is called to be a street sweeper, he should sweep streets even so well that all the hosts of heaven and earth will pause to say, here lived a great street sweeper who did his job well. Similarly, we want many generations to come to pause and say, there lived a great bodaboda industry in Embu; that was organized, professional, observed road safety, and had improved quality of life. And the journey starts with this strategic plan 2024-2027.”
“The best thing a government can do to its people is providing an enabling environment, better services and collaborating with the industry players. This strategic plan is a work of collaboration, research and intensive listening to the key stakeholders. I envy the transformation that is coming to the Embu Bodaboda sector.”
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